Your local community is your greatest asset
Here's how to maximise it for success.
Video content is a great way to promote your regional small business and reach more customers in your local community. But not all videos are the same. If you want your videos to stand out and connect with your customers, you need to embrace the ‘local’.
It’s no secret that Regional Aussies love where they live, their community, and staying connected. The facts are that 71% of Regional Australians feel very positive about their community, 93% see locally owned business as an essential part of their town, and 65% want to strongly support their community (Boomtown). With this love of ‘localism’, your business would be missing out by not honing-in on the local human connections and faces of community that make up what you do.
We know this at Adbox, and we’re proud of our commitment to providing a relatable and human-centred approach to our customers. In a world with growing AI technology and crowded brand spaces, it can be difficult to stand out from other providers to show your expertise and experience. Having a level of personability and authenticity to your surroundings and customers is more important than ever. We’ve outlined a few tips and tricks below to get you thinking on your next brief:
- Use people, landmarks, or surroundings from your region.
- Use conversational language instead of jargon or sales pitches and speak directly to your customers.
- Use humour, empathy, or curiosity to capture attention and spark interest. Align your business with real community interests and/or issues.
- Use clear, concise, and compelling messages that address your customers’ needs, challenges, and goals.
Incorporating these layers of locality and relatability to the community are important ingredients of success. They can help you differentiate your regional small business from the competition, build loyal relationships with your customers, and grow your brand awareness and reputation.
If you need help creating human connections in your regional small business’s videos, don’t hesitate to get in touch with us. We have the expertise and experience to help you create captivating video content that connects with your customers.
Take a look at our packages, and get started today!