Video is still the star - Here's why

Video content is a powerful way to promote your regional small business and reach more potential customers. From our decades in the ‘biz’, we’ve seen it be a vital part of business success, whether it be through the power of broadcast television or through social media. The team at Adbox is here to help you make sense of it all and get your business message out there.

Advertising on regional networks such as WIN Television, Southern Cross Austereo (SCA), and Prime Media can help boost your exposure and build your brand awareness in regional communities.

1. A TV Commercial increases brand awareness through its mass-reaching capability. With over 8 million regional Aussies as regular broadcast television viewers, you still can’t beat a well-made and well-placed TV commercial.
2. Invites active consideration and memory of your product or business.  Television is Twice as powerful in commanding attention than any digital form.
3. Persuades and moves audience to try out your product or service. TV ads are 2.4 times more effective at driving sales impact than any other video form.

When it comes to online video through social media, it’s a fantastic way to build your online profile and drive a more targeted customer to your business. As more and more communities embrace digital connections, it is important your business doesn’t get left behind. Here are some reasons why you should be releasing your videos online:

1. They increase exposure and brand awareness by attracting more attention and engagement than text or images through platforms like YouTube, Facebook, Instagram, and TikTok.
2. Video content can boost sales by providing more information, education, and persuasion to your community.
3. Help build trust and credibility by showing the human side of your business and connecting with your audience through video interviews and behind-the-scenes.
4. Embedded videos enhance website performance and Google search ranking by increasing the time spent on your site, reducing the bounce rate, and signalling to Google that your site has quality content. You can embed videos on your landing pages, blog posts, and product pages to keep visitors interested and engaged.

Whether you need a TV commercial, a social media video, or both, Adbox can help you create a video that suits your needs and goals. Contact us today and let us help you grow your business with video content.